![]() John Deere has said precision services and its “intelligent solutions group” would be a major piece of doubling its size from a $25 billion company in 2010 to a $50 billion company by 2018. The data would be a gold mine to traders in commodity markets and could influence farmland values.īut big agricultural companies see big profits ahead. ![]() House Committee on Small Business in February. “Virtually every company says it will never share, sell or use the data in a market-distorting way - but we would rather verify than trust,” farmer Brian Marshall of the AFBF told the U.S. ![]() Now, at an unprecedented meeting on Thursday, the national independent farmers’ group the American Farm Bureau Federation (AFBF) will try to hammer out guidelines with Deere and fellow industry heavyweights such as Monsanto and DuPont Pioneer - which together control nearly three-quarters of the U.S. The modern machines are using data to take another giant step in efficiency and output.īut as big agricultural companies pour money into data storage and analytics tools that aim to turn micro detail on crops and furrow-by-furrow weather into more grain for less pain, concerns are growing about how the data might be used and how secure such a gold mine for traders is. The original “plow that broke the plains” enabled American farms to grow massive swathes of wheat and corn with its lightness and durability. MOLINE, Ill., April 9 (Reuters) - Steps away from a replica of the revolutionary 1837 steel plow at tractor company John Deere’s headquarters sits a combine as big as a tank and packed with computer wizardry that harvests huge volumes of valuable data as it gathers crops.
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